SEO Blog Writing
Research-led articles that target the questions your buyers actually search, written to hold a ranking.
Start a project
New
Content refresh sprints for posts that slipped
Blog Content Built to Rank, Read, and Convert
Bourday Blog Studio plans, writes, and manages SEO-led blog content for founders and lean marketing teams — approved briefs, human-written drafts, and a publishing rhythm you can actually keep.
- SEO-led strategy
- Human-written, editor-reviewed
- 5-day first drafts
Brief approvedAngle locked before we write
Draft in 5 daysTypical first-draft turnaround
Who we write for
- SaaS & Tech
- E-commerce Brands
- B2B Startups
- Agencies
- Coaches & Creators
- Local Services
How we work
Publishing You Can Plan Around
No mystery timelines and no mystery authors. These are the commitments every engagement runs on, agreed before the first brief.
5days
Typical first-draft turnaround once a brief is approved.
100%
Human-written and editor-reviewed before anything reaches you.
1–2days
Typical reply to a new brief or project enquiry.
Services
Everything Your Blog Actually Needs
Strategy, writing, editing, and publishing under one roof — take the whole engine or just the part you are missing.
Content Strategy
Keyword maps, topic clusters, and an editorial calendar tied to the offers you need to sell.
Start a projectGhostwriting
Thought-leadership pieces written in your founder's voice, ready to publish under their byline.
Start a projectBlog Management
We own the calendar, briefs, drafts, edits, and publishing so your blog never goes quiet.
Start a projectContent Refreshes
Rewrite and re-optimize older posts that have slipped, instead of starting from zero.
Start a projectEditing & Optimization
Line edits, structure fixes, internal links, and on-page SEO applied to drafts you already have.
Start a projectThe studio
A Blog Engine, Not a Pile of Drafts
Three habits keep a blog compounding instead of stalling — and all three are built into how we work.
Strategy first, so every post has a job
We start with a keyword map and topic clusters tied to what you actually sell, then turn them into a calendar with a date and an owner for every article. No more publishing whatever came to mind that week.
See how strategy worksBriefs before drafts, every single time
Each article starts as a brief: target keyword, angle, outline, sources, and the internal links it should carry. You approve that before a word is written — which is exactly why revision rounds stay short.
Request a sample briefWe publish it, then keep it working
Drafts arrive formatted and ready to paste — or we upload, schedule, and publish them inside your CMS. After that we watch how each post performs and refresh the ones that start to slide.
Compare plansInside every article
What You Get With Every Post
The same checklist runs on a one-off article and on a twelve-month retainer. Nothing here is an upsell.
Research & Briefs
- Keyword targets: Primary and supporting terms picked from real search demand.
- SERP analysis: We read what already ranks, then decide how to beat it.
- Approved outline: Angle, sections, and sources signed off before writing.
Writing & Voice
- Human-written drafts: Written by an editor who owns your account, not a generator.
- Voice guide: A living document so article ten sounds like article one.
- Original examples: Concrete scenarios instead of recycled filler.
On-Page SEO
- Titles & meta: Written for click-through, not just keyword match.
- Heading structure: Clean H2/H3 hierarchy that answers the query fast.
- Internal links: Every post wired into the cluster it belongs to.
Editing & QA
- Line edit: A second pair of eyes on clarity, rhythm, and claims.
- Fact pass: Statistics traced back to a source you can check.
- Originality check: Plagiarism and AI-detection screening on every draft.
Visuals & Formatting
- Sourced imagery: Licensed images and simple diagrams where they help.
- Alt text: Descriptive alt on every asset, written not auto-filled.
- Scannable layout: Short paragraphs, pull quotes, and useful subheads.
Publishing & Reporting
- CMS upload: We publish or schedule inside WordPress, Webflow, or Ghost.
- Monthly note: What shipped, what moved, and what we would refresh next.
- You own it all: Briefs, drafts, and assets stay in your accounts.
The process
From Blank Calendar to Published
The same five stages whether we write one article a month or twenty — only the volume changes.
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Step 01
Discovery
We learn the brand, the audience, the offers, and what a good month of publishing looks like to you.
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Step 02
Strategy
A keyword map, topic clusters, and a calendar covering your first quarter of articles.
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Step 03
Briefs
Angle, outline, sources, and internal links — sent for your approval before writing starts.
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Step 04
Write & edit
A human first draft, then an editorial pass and an SEO pass before it reaches you.
-
Step 05
Publish & refresh
We publish, track how posts perform, and rewrite the ones that start to slip.
Why Bourday
How We Decide What to Write
Six commitments that shape every brief, draft, and edit that leaves the studio.
Written by people
AI helps us research, cluster, and outline. Every published sentence is written and edited by a human who knows your account.
Search-led, never stuffed
We write for the reader first and structure for the crawler second. Keywords earn their place or they come out.
Your voice, documented
A living voice guide — tone, vocabulary, things you never say — so drafts sound like you from article one.
Briefs before drafts
You approve the angle and outline up front, which keeps revisions to wording rather than rewrites.
Ownership, not lock-in
Briefs, drafts, images, and research live in your accounts. Leave whenever you like and take all of it.
A rhythm you can keep
Volume is matched to your review capacity, so the calendar never quietly stalls at post three.
Sample work
How We Structure a Content Engine
In-house editorial concepts that show how we plan a cluster and a refresh sprint. Shown as direction, not as delivered client work.
A pricing-page cluster that answers the whole buying question
Nine linked articles built around one money page — comparison posts, objection handlers, and a pricing calculator explainer, each pointing back to the offer.
Ask about this approachA refresh sprint for a category blog that went quiet
Forty ageing posts triaged into rewrite, merge, or retire — then the top ten rebuilt with current data, new internal links, and cleaner structure.
Ask about this approachWhere we work
Your Stack, Not Ours
- WordPress
- Webflow
- Ghost
- HubSpot
- Shopify
- Notion
- Google Docs
- Ahrefs
- Semrush
- Surfer SEO
- Slack
- Asana
Pricing
Clear Prices, No Retainer Traps
Commission single articles or hand over the whole blog. Every plan is priced up front and cancellable before the next cycle.
Essentials
Ideal for brands testing a publishing rhythm.
$
299
/article
Paid per piece · no commitment
Minimum of two articles per order.
Start a ProjectIncludes:
- Keyword and SERP research
- Brief approved before writing
- 1,200–1,800 word article
- On-page SEO and internal links
- Two revision rounds included
- Delivered as a formatted document
Growth Retainer
Recommended for teams building a real content engine.
$
1,490
/month
6 articles a month · billed month to month
Onboarding and your brand voice guide are included — normally $600.
Start a ProjectIncludes:
- Everything in Essentials
- Quarterly keyword map and calendar
- Dedicated editor and brand voice guide
- Publishing inside your CMS
- One content refresh every month
- Monthly performance note
Managed Blog
For teams publishing at volume across several clusters.
Reach Out for Pricing
Get a custom quote
Scoped per quarter around your volume, channels, and review capacity.
Request a QuoteIncludes:
- Everything in the Growth Retainer
- Ten or more articles a month
- Specialist and multi-author writing team
- Landing pages and newsletters
- Quarterly strategy review
Prices are in US dollars and exclude any applicable taxes. Custom scopes — higher volume, extra channels, or specialist topics — are quoted individually. Compare every plan side by side →
FAQ
Questions Before You Start
How long before blog content shows results?
Honestly: months, not days. A new article usually needs 8–16 weeks to settle into its ranking, and clusters compound after that. What you should see immediately is a consistent calendar, briefs you approve, and drafts arriving on schedule — those are the things we can actually promise.
Do you write with AI?
We use AI the way most editors do now — for research, clustering, and stress-testing outlines. The drafting and the editing are done by a person, and every piece goes through a plagiarism and AI-detection check before delivery. If you need that in writing, we will put it in the agreement.
Will it sound like our brand?
That is what the voice guide is for. Before the first article we document tone, vocabulary, sentence rhythm, and the things you never want said. It lives in your Drive, gets updated as we learn, and every writer on your account works from it.
What if we already have a content strategy?
Then we work inside it. Send us the keyword map and calendar and we will pick up at the brief stage. Plenty of clients only need writing and editing capacity, not a new plan.
Which industries do you write for?
Most of our work is B2B SaaS, e-commerce, agencies, and professional services. If a topic needs genuine technical depth we will say so up front and either bring in a specialist writer or interview someone on your team.
Do you publish the posts too?
If you want us to. We can hand over formatted drafts, or upload, schedule, and publish directly in WordPress, Webflow, Ghost, or HubSpot — images, alt text, meta, and internal links included.
Tell us what your blog should be doing
Send over your topics, your goals, and how often you want to publish. We will come back with a plan and a price — usually within one to two business days.
No sales call required to get a quote. Email works fine.